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Below are the results to the SEM IQ Test. Let’s see how you scored.
(Give yourself 25 points for each accurate answer).
1) When it comes to developing the navigation of your site, the answer is B, “…choose the site pages, wisely”. On the Internet, creativity is a subjective concept. If your target audience doesn’t “get it,” or feels like the communiqué is irrelevant, the goal of your marketing strategy becomes counterproductive.
2) A marketable Web site is comprised of the business brand and search marketing strategy incorporated into the design. Remember, search engine marketing is an extension of your business model. Effective search engine marketing highlights a company’s offerings, integrating the brand’s continuity, online.
3) Search engine marketing is a concoction of key word specific products and an engaging sales message, distinguishing your products and services from the competition. Snappy, creative page headings tend to confuse search engines, minimizing a site’s exposure.
4) A site description is…”a pithy, one to two-sentence overview, utilizing key words to describe a company’s products and services.” Site descriptions are a brief synopsis about your company’s products, services and offerings. The information is indexed and/or cached by search engines (Google, Live and Yahoo). As a result, site descriptions are a vital component of the search engine marketing (SEM) campaign. Additionally, the description includes a succinct overview, highlighting key company information, densely peppered with key words.
Read more about selecting a St. Louis Search engine-marketing firm, certified with Google.
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