Search engine marketing (SEM) is comprised of innumerous flummoxing features. The foundation for building a successful Web site commences with a basic understanding of three relevant components. Quite often search engine marketing (SEM) firms fail to convey the significance of the following:

•    Site description
•    Page titles
•    Navigation

Test your search engine marketing intelligence. (Select A or B for the following questions.)

1) When it comes to developing the navigation of your site,
A) …creativity reigns.
B) …choose the site pages, wisely.

2) A marketable Web site contains the following ingredients…
A) …the business brand and search marketing strategy incorporated into the design.
B) …design, brochures, and other marketing content.

3) Effective page titles are a mix of…
A) …key word specific titles of your products and services.
B) …short, snappy creative page headings.

4) A site description is…
A) a pithy, one to two-sentence overview, utilizing key words to describe a company’s offerings
B) A lengthy paragraph that highlights a company’s products and services.

Next week, we’ll provide the answers and review how site descriptions, page titles and navigation influence your site’s optimization. Read more about selecting a St. Louis Search engine-marketing firm, certified with Google.

Related Articles:

The Importance of Search Engine Marketing
Secret Benefits of Search Engine Optimisation: Increased Usability
The Importance of Navigation in Web Site Design