Archive for August, 2009
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Aug 31, 2009
No CommentsHow-to Develop Good Website Navigation
A Website’s navigation is comparable to a book’s table of contents. Tables of contents provide readers an overview or guide to specific information of interest. On the company Website, navigation influences the marketing communiqué. Use these marketing strategies for developing good website navigation: Consistency. Consistent navigation enables visitors to effortlessly locate interest specific information, reducing...
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Aug 26, 2009
No CommentsWeb Design Tips: The Psyche of Color
Color selection for the company Website is not limited to an organization’s branding colors. Numerous research studies correlate colors with the human psyche. Most hues possess positive and negative qualities. In other words, the colors used to design a Website motivate site traffic behavior. Consider these color associations: Wholesomeness, transparency and innocence are the psychological...
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Aug 18, 2009
No CommentsWeb Design Tips: What is CSS and is it Feasible?
CSS is the acronym for cascading style sheet, a simple web design layout. What is CSS and is it a feasible web design idea? CSS or cascading style sheets are not a new web design format. If you are looking for a web designer to create your company web site, you’ve probably noticed that some...
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Aug 10, 2009
No CommentsIdentifying the Signs of Outdated Web Design
In real life, the old diner is nostalgic. Seventies rock music is classic. Retrospective furniture designed from the 1930s is dubbed “art deco.” However, on the Internet, there’s nothing endearing about an outmoded Web site. Outdated site design detracts from the marketing objective: sales and consumer retention. Most Internet users are familiar with “time warp...
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Aug 06, 2009
No CommentsBehavioral Targeting – 5 Facts to Know
Among search engine marketing (SEM) companies and experts, behavioral targeting (BT) is a hot topic. Since the recession, there has been a 24 percent climb in the utilization of the technology (Forrester Research). With an increasing number of pay-per-click (PPC) ads, behavioral targeting is outperforming the tradition PPC ad. More importantly, it is a powerful...
