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In real life, the old diner is nostalgic. Seventies rock music is classic. Retrospective furniture designed from the 1930s is dubbed “art deco.” However, on the Internet, there’s nothing endearing about an outmoded Web site. Outdated site design detracts from the marketing objective: sales and consumer retention. Most Internet users are familiar with “time warp web design.” It possesses obsolete features that indicate circa 1997. Which site would you be more apt to explore:
A) A professionally designed site with a clean layout
B) The site designed over six years ago
Obviously, option “A” would be more appealing. First impressions matter. If you’re like most visually stimulated consumers, an outdated Web site suggests that a company has not evolved with the times, or that the company is no longer in business. It defeats the purpose of having a Web site. There are six basic signs of outmoded web design:
• Animated clip art
• A busy or cluttered layout
• Lacks navigation structure
• Contrasting color scheme
• Broken table-based design
• Expired copyrights
While these are just a few of the indications of an outmoded Web site, one Missouri Web site company can renovate your site’s image. Click here for a free Web design quote.
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