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The game, baseball is verisimilar to search engine marketing (SEM). Both necessitate a strategy. Each at bat is comparable to a pay-per-click campaign: The outcome of the “hit” (click) really matters. In this installment pertaining to the link between search engine marketing and baseball, we’re reviewing the importance of stats, statistics, or analytics.
In Major League Baseball (MLB), it’s all about the numbers. Players are never judged according to how well they wear the team’s colors. Most Cardinal fans know what HRs, ERAs, RBI’s as well as other baseball statistics are. Baseball stats delineate a player’s strengths and weaknesses. These numbers help managers like Mr. LaRusso strategize the line up.
On the Internet, site traffic is measured by a visitor’s actions:
Which pages did they visit?
How long did they stay?
What actions did they take?
In other words, the company Web site features more than a brand identity encapsulated in visually appealing web design. Invaluable information lies beyond the web pages of any site. Although the vast majority of proprietors understand the importance of number crunching, Web site analytics are often overlooked.
Site statistics demonstrate how effective or ineffective the SEM strategy is. Below are several areas to assess the performance of your site’s search engine marketing campaign:
• Number of visitors
• Time of visit
• Span of visit
• The referral site
• Search engine referred
• Visited page(s)
• Key words
• Most popular web pages
Do you know what your site’s statistics convey about the efficacy of your search engine marketing strategy? Contact Missouri Web site Builders for a complimentary site analysis. (No obligation required).
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