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The Situation
A unique online boutique, which vends organic and customizable apparel, needed to maximize their brand’s exposure to major search engine traffic. After working with a myriad of SEO firms, and not having any conclusive results, the e-retailer necessitated a proven design-focused, search engine marketing (SEM), strategy.
The Solution
A well-respected Missouri web site design company, The Net Impact evaluated the company’s e-catalog’s site analytics:
- Popularly viewed product inventory-photo pages
- Traffic patterns
- Site architecture
- Keyword research
- Website ADA compliance testing
- And other statistics
During the next phase of research, the design company reviewed the online retailer’s marketplace and even provided a competitive analysis report. Based on the findings, TNI created a strategy to enhance the company’s organic keyword traffic, with respect to Traffic Based Design™.
The Outcome
Today, the online clothier’s site analytics convey a story of increased site traffic, better conversions, and a viable social media network strategy, attracting more consumers. Read more details about this case study
Moral of the Case Study: The old adage, a picture tells a thousand words, exceeds accuracy on the Internet. As for analyzing which products sell, it’s a matter of reviewing a website’s statistics, tracking visitor behavior, investigating the competition — and of course developing web design destined for traffic.
Contact Missouri’s Web site builder for additional information about Traffic Based Design™.
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