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Dec

Anticipatory Web Design



-    Does your Web site anticipate your site visitors’ interests?

-    Does your site dole out information, subtly luring the target audience to each page of your site to learn more about your products and services?

-    Is your site adequately comprised of information to convert those clicks into prospective clients?

Anticipatory web design converts clicks. It remains one step ahead of the visitor’s expectations and interests. Using GoHomebuyer.com as a prototype of anticipatory web design, here are a few web design tips to make sure your site includes:

GoHomebuyer.com

GoHomebuyer.com

Easy Pull-Tabs
Each pull-down tabs allow the visitor to find the information they are in search of – with precisely labeled topics.

Main Heading Functionality
Quality Web design includes an overview list of subtopics on the main tab heading, as well on each page as well as. For example, when you visit the Education page of GoHomebuyer.com, the entire page includes an overview of each sub-topic. The site further anticipates what topic may be of interest with another segmented list of page options.

Searchable
On the each page of the site, a search box allows the visitor to find information by submitting specific keywords. The searchable box accommodates the visitor, who is too impatient to explore each tab.

Continuity
GoHomebuyer.com alleviates guest traffic site confusion. Emphasized in uncomplicated Web pages, each page maintains the site’s brand continuity, motivating site stickiness; thus, reflecting anticipatory web design.

Community
The GoHomebuyer.com website includes easy to find “Social Buttons”
such as Facebook, Twitter and YouTube. These attractive links make it easy to share news about GoHomebuyer.com and provides the feeling of a community.

Learn more about anticipatory web design, dial 1.888.629.4672.

Related Articles:

Converting Click-Thrus To Customers

Convert Clicks To Sales

Website Home Page – Compel Visitors to Keep Reading Your Site Using This 8 Point Checklist

Visitor Centered Web Design

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