Doe ecommerce web design really impact the customer experience and retention? Yes, and here’s why:

It’s a Friday afternoon. Your site is running a clearance sale on popular items. Upon analyzing your site’s traffic statistics and sales transactions, it is apparent that 70 percent of your prospective customers abandoned the shopping cart, right before checking out.

 

E-commerce is all about the results. A high rate of shopping cart abandonment is an indication that something is misaligned in the web design. Moreover, with ecommerce alluring web design and features the higher the rate of customer retention. Use the following web design tips to develop an enticing ecommerce Web site.

Web design for customer retention: Interactive tools

• Create interactive tools to initiate the dialogue with your visitors:
• Publish newsworthy and information of interest to the target market
• Include a searchable catalog so that consumers can easily find products, resources and information
• Welcome the dialogue by allowing consumers to comment on products and services
• Give the consumer the option to experience your site with out without flash
• Develop a community where customers create their own profiles or calendar

 Generate leads to build your own mailing list

• Offer a free newsletter subscription
• Require visitors to share their email address in exchange for special offers or to access information

Ease the Sales Transaction – Check out Process

• Make the sales transaction easy by offering a variety of payment options
• Provide your customers with adequate information regarding products, deliveries, and return policies
• Incorporate the appropriate security measures to protect your customer’s personal account information
• After each sales transaction, send your customers an automated confirmation response

Seek Professional Assistance

Consult a SEO company or Web designer who specialize in ecommerce to  conduct a series of A/B Testing. This will help refine your web design to ultimately convert more traffic.

For a complimentary ecommerce web design consultation, dial 888.629.4672.