Frequently, when companies strategize website design and search engine optimization, there is an underlying misconception about building the online presence. Many tend to think of search engine marketing as a singular element: Website design. In the sense that web development has evolved into a congruence of Internet marketing tools, Web site design consists of other mediums: 

• Blog
• Social media networking and/or micro-blogging sites
• Newsletter

The blog, social media networking and the newsletter are extensions of the company Web site and brand identity.

Overwhelmed by the time and commitment necessary to maintain a blog, entities are prone to steer clear of the blog design. It’s tantamount to placing a concrete barricade between the advertiser and the target audience. Blogs are misconstrued and undervalued, economical, marketing vehicles. 

Social media networking is an intelligent medium for initiating dialogue with prospective clients. These micro-blogging sites establish the company site as a personality versus an unknown entity.

Twitter redefines the meaning of instantaneous, single-lined communications. In terms of an interactive friendly platform,

Twitter allows for just the right dosage of dialogue.

Organizations are using Twitter and Facebook to host drawings, announce promotions and discounts, and engage the consumer in an exchange of communications.

Finally, newsletters represent another affordable medium for extending your products and services’ reach.   Disseminated via email, a monthly newsletter allows companies to provide consumers with useful information. Actually, a newsletter may include some of the same contents as the blog and social media networking site.

In the interim, website design is only one component of the online presence. Whether it’s a blog, social media networking or a newsletter, make sure each matches your website design.

Click on Internet marketing for  a no-obligation website design consultation.