Web design exceeds the aesthetic features of a slickly stylized Web site. Before a prospective client or site visitor is converted, retention is the first order of events. Based on website design studies and A/B testing, the Net Impact, a St. Louis based website design firm recommends these effective layout guidelines:

Placement reigns. Web pages, featuring top horizontal navigation, attain a higher conversion rate than top left vertical  ones. Clean, concise site navigation delivers the best user-ability because it simplifies the visitor experience, assuring a benter retention rate.

Web promotions, nestled in the top right corner of the home page, attract the most conversion action. Also, position other feature promotions, prominent enough to capture the visitor’s attention. 

Style matters.  Fonts, color and layout influence a site’s underlying magnification qualities. Integrate color psychology in with the web design development strategy. Select a typeface that epitomizes your products and services. 

Size repels or appeals. Certain Web sites use microscopic fonts to assure that readers review the content. Depending on the visitor’s vision, diminutive typeface can repel the visitor from lingering a Web site. Select content which makes it easy for the visitor to scan.

Content captures.  While certain market research statistics illustrate that photos attract attention, others defy the theory. In other words, a dominant headline can outperform a mediocre photo. Make sure that all content formats add value, enhancing the visitor’s experience on the site.                                           

Maintain continuity. With the right content management system, web design continuity is a no brainer, assuring online visibility.

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