In our digital age, templates and free content management systems have inspired a false sense of website design confidence. While keeping certain departments in-house is an economical approach to conserving marketing dollars, or using an employee’s ambitions to play web designer compromises new business, ultimately losing money. As budget tempting, as it may be to experiment with do-it-yourself website design, the damage is far too costly to risk.

Consider the website, listed in the first two pages of Google’s page rankings. Everyone’s familiar with the Website, where the font is in a mega-Times Roman, the background is green, yellow or pink—and so neon that it burns the retinas to read the site’s offerings. But, somehow, this site maintains top page rank, converting merely 7 percent of its traffic.

On the other side of the spectrum, the same site could triple its conversion rate with a significant reconstruction. While it’s web content, meta tags and marketing message are attuned for driving site traffic and converting certain non-visually minded creatures, think of all the superficial consumers, who are stirred by appearances.

It’s a classic case of do it yourself web site design gone wrong.

It’s prudent to maintain content updates inside. In the beginning,  delegate your company’s website design to a company, who can customize a content management system, where your organization will inevitably have the autonomy to administer the day-to-day content updates.

If your site will include employee biographies, investigate content management systems with the built in feature. Also, search engine optimization is another non-negotiable feature.