Review these five statements that a  Web design company should never make:

Navigation is secondary, visitor will figure it out.  On the contrary, navigation influences how  visitors and prospective consumers experiences a site. Ideally, horizontal, vertical, top and bottom navigation enables visitors to interact with your site according to their viewing preferences.

Forty second page loads are the norm. Many sites designed in animation have long page loads, which can be irritating for the visitor, who wants to quickly determine whether a site has the offerings that he or she is in search of. More importantly, Google evaluates many Web sites based on the immediacy at which a site loads. Since, findings show that long page loads motivate site abandonment, and a high bounce rate, some major search engines penalize page rank.

We decided to alter the color of your logo. It is unprofessional for any creative entity to modify another organization’s branding. In cases where a logo loses its visual efficacy online, the appropriate protocol is to notify or create an alternate for consideration.

Web design has nothing to do with search engine optimization. Although web design and SEO are not one in the same, a  site should be designed to reinforce its exposure to major search engine traffic. After all, a well-architected site is only as effective as the attention it attracts and converts.

Don’t worry about security. Site security is a critical issue, protecting  a site from spam and assuring that customers are able to complete sales transactions without any security breaches concurs with the purpose of enhancing the online identity: growing new client relationships. Any web design company, downplaying security, is a vendor unworthy of your company’s contract.

In the end, hire a company with a proven track record of case studies and a commitment to marrying suitable web design for the best SEO. Contact the Net Impact for professional advice.