Overlooking social media design is a tempting prospect. After all, why should anyone pay a web design company to develop a layout for a free service? Nurturing consumer loyalty is the rudimentary objective of social media. Without a visually magnificent fan wall or follower’s page, it’s just one bland social media page among a throng of millions.

It’s no secret that social media design requires more than selecting the templates, available in Facebook and Twitter web applications. Just as the company Web site, stationary and traditional advertising collateral sport the company’s insignia, the social media site is not any different.

Did you know... that social media doubles as a market research platform. Moreover, corporations with social media pages on Facebook and Twitter bolster better page rankings and search engine visibility than those that do not subscribe to social media.

Since, social media remains an enigma to small to large sizes businesses, companies should approach the marketing catalyst with a strategy in mind. Use the following list to refine a social media design strategy:

• How does your firm plan to use social media to heighten brand awareness? 

• Does your firm plan to leverage social media to enhance the company reputation?

• Is your business introducing a new product line or service(s)? Whether social media design is for new or existing products, remember to include the products, logo and other distinctive brand traits on the Twitter and Facebook site layouts. Also, make sure that your company’s Web site has a link to the Facebook  and Twitter sites.

Social media design tip: Compile a list, creating a profile of the specific target segments

Once the social media design is complete, be sure to assign a member of the team the responsibility of keeping the page fresh and current.

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