Sometimes web design is counterproductive to converting site traffic. Certain layout flaws impede a site’s ability to seamlessly transition a unique visitor into a new customer.  Using the storefront ABCD Stuff, as an example, it is located across the street from Madison Square Garden. Each day hundreds of thousands of potential customers walk past the store. It sells everything from batteries, gifts to zippo lighters. On a daily basis, more than a 100 people enter ABCD Stuff and walk out suddenly.

Despite the visibility to random foot traffic, the store is comprised of 500 square feet. Void of aisle markers and organization, each shelf is a hodgepodge of products. Many would be customers complain that ABCD Stuff feels cluttered. The owner does not understand that the store’s layout and product presentation is hobbling its sales.

Consumers are generally impatient and indecisive requiring an immediate ability to locate specific products. Walgreens is strategically laid out to maximize its point-of-purchase model. The publicly traded general store averages customer transactions within five to seven minutes. It’s also why the corporation tries to maintain the same blueprint and continuity at most of its locations across the country.

Conversion driven  web design necessitates a similar infrastructure philosophy:

• A well-organized layout
• Clean navigation
• Intelligibly labeled pages
• Each web page maintains a semblance of continuity

 As for analyzing your business’ website design  for it conversions, answer the following:

• Does your site have high traffic, coupled with a high bounce rate?
• Are the pages titled, using quirky headings?
• Does your site convert fewer than five percent of its visitors?
• Are most of the pages designed in flash?
• Are only half of your company’s offerings featured on the Web site?

If you answered no to each of the aforementioned questions, your company’s web design should have a high conversion ratio. However, two or more “YES” responses  suggests a potential incongruity with a site’s conversions and overall  productivity –  qualifying your business for a complimentary consultation. Please click: “Contact The Net Impact ” to  claim a hassle-free web design analysis.