Q: Over the last six-months, we’ve noticed that our competitors are engaging in social media. While we never planned to subscribe to Twitter or Facebook, we realize that it’s an inevitable catalyst for connecting with our target audience. Can you provide any website design tips for creating an engaging fan wall on Facebook?

Incorporating social media with the rest of your company’s  market strategy complements the overall online presence. The first step to creating an engaging Facebook page is to determine which place on the page you hope to capture visitors’ attention.

Next, select your photos and artwork wisely. A photo, logo or a piece of artwork that reflecting the brand is necessary to set Facebook page apart from your competitors. A promotional banner is an alternative to the logo or photo. Facebook accepts images as a large as 200 by 600 pixels. Include a photo large enough to assure visibility. Try to strike a fine balance between your company’s profile and photo without upstaging the rest of your fan page’s elements.

Page tabs are another website design tactic for giving the web page a distinctive personality or fan appeal. Facebook has a module application that is accessible via the FBML application. The feature enables anyone to replace those cookie cutter tabs with more engaging ones. The caveat is that the process requires a modicum of HTML editing knowledge.

Develop a strategy to incentivize your reader’s experience. Among hoards of Facebook pages, an alluring landing page is key to acquiring new fans and prospective clients. Aside from changing the tabs, an awe-inspiring welcome page, integrating some of the congruent features associated with the product’s website design, maintains brand continuity.

For precisely appointed website design for your organization’s Facebook page, The Net Impact provides social media design in accordance with your company brand. Simply dial 1-8-8-8-6-2-9-4-6-7-2.