Web design only carries the online identity so far. Not branding the company Web site with a logo is tantamount to becoming lost in the abyss of Google surf results. Sites sans the corporate logo tend to lack a certain panache and credibility. The proceeding bulleted list particularizes logo design:  

• Logos are like badges of honor, which lend authenticity to an entity’s offerings.

• Logo design is most effective when it reflects the product identity, appealing to its specific target audience.

• Over the last decade, the following logo design trends have been popular among well-known brands.

• 3D logo  - Well before the debut of “Avatar” three-dimensional logo design have been in vogue for quite some time.

• Eco-smart logos – symbolize environmental responsibility. The IgoCar sharing company exudes the eco-concept by using green to emphasize its font based logo design.

• Conceptual Logos intelligently camouflage certain shapes and features, which are unique to the brand.

• Minimalism logo – Apple and Nike are examples of minimalism logo design.

• Signature Logo –Effective for luxury and designer apparel, signature logos are brand-driven

• Despite the aforementioned list of logo design styles, the most distinctive logo is not limited to the latest trend in logo design.

• The colors used for logo design inculcate specific mental associations.

• Book Antiqua, Didot and Lucida Calligraphy exemplify elegantly stylized fonts, applied to luxury products.

• Purported as the lasted trend, conceptual logo design incorporates and conceals another design element. For instance, Budweiser’s Select beer product line’s brand identity consists of a red crown with five smartly disguised points, representing the five ingredients used to make Budweiser Select beer.

The web design company, The Net Impact utilizes a typeface logo to distinguish its company. (See the example below).

The Net Impact's logo design typifies the typeface logo

If your company needs more Web design or logo design assistance, contact the Net Impact at 888.629.4672.