Archive: Search Engine Marketing
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Nov 10, 2010
No CommentsLooking to Increase your ROI at Your Company’s Next Event?
Whether you are marketing at a trade show, regional conference or an informal “tweet up”, an important component of many companies’ marketing strategy is event marketing. When it comes to increasing conversions, event landing pages are an effective, yet sometimes overlooked tool by many marketers. A landing page is a webpage where users are sent...
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Jul 22, 2010
1 CommentLink Building-A Vital Part of your Internet Marketing Success
The goal of search engine optimization is to show the search engines that your website is important. The single most important thing you can do to (after implementing basic SEO on your website) is to get quality links to your website’s link on other sites to generate increased traffic. In order for your website’s organic...
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May 21, 2010
No CommentsUsing Social Media to Build an Online Community Around Your Brand
“A successful website in today’s society is defined as a site receiving as much traffic from social media as from search engines.” Does this shocking announcement from the Search Engine Strategies December 2009 Conference surprise you? Well, it shouldn’t. After all Mr. and Ms. Average Web User, the explosion of social media is your fault! ...
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Apr 17, 2010
1 CommentCase Study for a Website Design Renovation
a management consulting firm with headquarters in St. Louis, required a website design renovation, which accentuated the company’s brand as an authority in business with an engaging visitor...
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Mar 06, 2010
No CommentsSyncing Internet Marketing for the Vernal Equinox
Review why the vernal equinox is the time to harvest the Internet marketing...
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Feb 22, 2010
No CommentsMissouri Web Applications Company Turns 20-Years Old
Celebrating 20 years of success, Unidev (Unified Development, Inc.) was not the company that it is today. Headquartered outside of St. Louis, in Chesterfield, the diversified IT company used to be headquartered in a moderate-sized office. Today, Unidev offers a complete suite of web applications, IT services, and is strategically partnered with the world’s most...
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Dec 22, 2009
No CommentsThe Reality of Email Marketing
Is email marketing effective? What are the benefit of email...
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Nov 23, 2009
No CommentsHoliday Sales Tactics to Lower Shopping Cart Abandonment
Although, the National Retail Federation forecasts a 1 percent drop in 2009 U S holiday sales this year, 38 percent of online consumers plan to do more shopping on the Internet. But on the contrary, shopping cart conversion rates have dwindled by 3.44% this year. For many e-tailers, who are preparing for a high sales...
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Aug 06, 2009
No CommentsBehavioral Targeting – 5 Facts to Know
Among search engine marketing (SEM) companies and experts, behavioral targeting (BT) is a hot topic. Since the recession, there has been a 24 percent climb in the utilization of the technology (Forrester Research). With an increasing number of pay-per-click (PPC) ads, behavioral targeting is outperforming the tradition PPC ad. More importantly, it is a powerful...
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Aug 02, 2009
No CommentsSearch Engine Marketing (SEM) Parallels Baseball
The game, baseball is verisimilar to search engine marketing (SEM). Both necessitate a strategy. Each at bat is comparable to a pay-per-click campaign: The outcome of the “hit” (click) really matters. In this installment pertaining to the link between search engine marketing and baseball, we’re reviewing the importance of stats, statistics, or analytics. In Major...
