Archive: Search Engine Marketing
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Jul 28, 2009
No CommentsHow Online Advertising Affects the Brand’s Identity
When we read a print ad, one of three behaviors is inevitable: Read on, take action or move on. In more cases than not, the reaction time with a print ad is less than 30 seconds. Search engine marketing or online advertising tend to be the continuation of an engaging experience. From the initial search...
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Jul 22, 2009
No CommentsRepairing a Company’s Tarnished Reputation
Online damage control: how to repair a company’s online reputation? Martha Stewart did it. Celebrities and politicians do it all the time. So, why should a small business be any different? Some people call it reputation repair or a reputation reconstruction. But for the mini-sized conglomerate, riddled with negative customer feedback, renovating or rebuilding a...
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Jul 10, 2009
No CommentsSEM IQ Solutions
Below are the results to the SEM IQ Test. Let’s see how you scored. (Give yourself 25 points for each accurate answer). 1) When it comes to developing the navigation of your site, the answer is B, “…choose the site pages, wisely”. On the Internet, creativity is a subjective concept. If your target audience doesn’t...
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Jul 02, 2009
1 CommentTest your SEM IQ
Search engine marketing (SEM) is comprised of innumerous flummoxing features. The foundation for building a successful Web site commences with a basic understanding of three relevant components. Quite often search engine marketing (SEM) firms fail to convey the significance of the following: • Site description • Page titles • Navigation Test your search engine marketing...
