When it comes to increasing conversions, event landing pages are an effective, yet sometimes overlooked tool by many marketers. A landing page is a webpage where users are sent once they click on your ad or link in your email marketing blast. The purpose of a landing page is to get your visitors to perform one specific action. A landing page should give your target audience the best chance of converting into a lead or sale.

It is obviously important to capture as much information as possible without being too lengthy. If you require the prospect to complete too many fields of information, they may become irritated and leave the landing page before you are able to capture the prospective client’s lead information.

What are the Key Benefits of an Event Landing Page?

Gather prospective client information. The goal of a landing page is to gather prospective client contact information so you can share valuable insights and updates with them and ultimately convert them to a client. A contact form or a place to register or pay for the event should be easily accessed and positioned in top half of the landing page.

Limited navigation. You do not want to give prospects any excuse to leave the landing page. Limit your navigation to just the essential sections of the site to keep prospects focused on your event and any other information pertinent to your landing page conversion goals.

Leaves room for creativity. An event landing page gives you the flexibility to try a layout and design that may differ from your main site, but may be more conducive or specific to the event you are promoting.

Increase web traffic. Landing pages help you drive traffic to your company website and increases overall brand awareness.

Measure. Landing ages are a great way to easily measure the effectiveness of your external links and online marketing campaigns. Effectiveness of landing pages is highly measureable. Tools like Google Analytics may be used to measure click-thru rates.

Remember, well-crafted landing pages offer event marketers a powerful way to optimize their overall investment. By ensuring that your event landing pages create a positive brand experience, learning from how visitors are interacting with your landing pages and using landing pages to introduce visitors to additional relevant content, you will be well on your way to improving the return on your overall event marketing investment.

Contact The Net Impact today to learn more about our event landing page services!

Displaying your Twitter feed on your website is a wonderful way to show visitors real-time news and events. An attractive Twitter widget can encourage your website’s audience to follow you on Twitter, serving as an additional method for expanding your network. Furthermore, when designed right, a Twitter feed can improve the aesthetics of a website’s layout.

The Twitter Feed module in the Auctori content management system allows users to display their Tweets anywhere on their website. This module takes your most recent Tweets and displays them automatically within an easy to read list for your visiting users. Users have full control over their avatar, how many Tweets to display and even specific grammar settings.

• Display a customized number of Tweets
• Choose whether or not to show your Avatar
• Customizable your Avatar size
• Ability to specify a personalized title
• Styled to match your website for a seamless integration
• Control over past, present and link grammar

learn more about the Auctori web content management system at: www.auctori.com

You are one of the 400 million people on Facebook who spend spend 500 billion minutes per month on Facebook.  You are one of the 105 million plus people out there tweeting away.You are among the 2 billion visitors to YouTube daily. As a matter of fact … you spend almost as much time on social media as watching television!  You are even using social media while watching television!  Entertainment multitasking, is that “multi-taining?”

We are in the age of user-generated content.  Companies are quickly realizing they cannot avoid online consumers interacting with their brands online, yet this exchange is only minimally occurring through their company website.  Let’s face it; no one goes to your international B2B website to hang out with friends and share product opinions.  Your website visitors are not your pals.  With social media, however, they can be your “fans.”   If you want that to happen, go where your customers already choose to meet and develop ways to involve yourself appropriately.  Listen first; then engage them in conversation.  Remember that if you don’t listen to these voices and consider them your fans, you run the risk of making them foes.

So, if social media is here to stay (do you doubt that it is?), and if Facebook and Twitter can be relatively inexpensive, what does this mean for your firm’s very prestigious, costly and carefully managed website? Corporate websites represent legally required information, a powerbase for your brand andmarketing approach that social media sites usually cannot equal.  So, while the website is still the fundamental aspect of online branding, many businesses have greatly benefited by investing time (yes, it takes time) into using social media networks to go directly to where their consumers “meet by choice” each point of interaction having a unique “face” to the public.   Successful online marketers tend to think “one brand – many faces.” 

In conclusion, social media is important, very important, but without the anchor of your corporate website, your brand would be floating adrift on each new conversation current.  Social media continues to expand rapidly to new audiences by new applications.  The growth is driving online interactions everywhere at once.   But your brand, represented by your website, shouldn’t be going everywhere at once.  Remember that every photo you put up on Facebook, every message mashed into 140 characters on Twitter and every storytelling video posted on YouTube needs to be purposeful and must still reflect your company’s image and message.  Who knows?  The next link that drives the next big business deal to your website might just arise from a response to “What are you up to?”

It’s no secret that social media design requires more than selecting the templates, available in Facebook and Twitter web applications. Just as the company Web site, stationary and traditional advertising collateral sport the company’s insignia, the social media site is not any different.

Did you know... that social media doubles as a market research platform. Moreover, corporations with social media pages on Facebook and Twitter bolster better page rankings and search engine visibility than those that do not subscribe to social media.

Since, social media remains an enigma to small to large sizes businesses, companies should approach the marketing catalyst with a strategy in mind. Use the following list to refine a social media design strategy:

• How does your firm plan to use social media to heighten brand awareness? 

• Does your firm plan to leverage social media to enhance the company reputation?

• Is your business introducing a new product line or service(s)? Whether social media design is for new or existing products, remember to include the products, logo and other distinctive brand traits on the Twitter and Facebook site layouts. Also, make sure that your company’s Web site has a link to the Facebook  and Twitter sites.

Social media design tip: Compile a list, creating a profile of the specific target segments

Once the social media design is complete, be sure to assign a member of the team the responsibility of keeping the page fresh and current.

 Please click “social media design” for more information.

• Blog
• Social media networking and/or micro-blogging sites
• Newsletter

The blog, social media networking and the newsletter are extensions of the company Web site and brand identity.

Overwhelmed by the time and commitment necessary to maintain a blog, entities are prone to steer clear of the blog design. It’s tantamount to placing a concrete barricade between the advertiser and the target audience. Blogs are misconstrued and undervalued, economical, marketing vehicles. 

Social media networking is an intelligent medium for initiating dialogue with prospective clients. These micro-blogging sites establish the company site as a personality versus an unknown entity.

Twitter redefines the meaning of instantaneous, single-lined communications. In terms of an interactive friendly platform,

Twitter allows for just the right dosage of dialogue.

Organizations are using Twitter and Facebook to host drawings, announce promotions and discounts, and engage the consumer in an exchange of communications.

Finally, newsletters represent another affordable medium for extending your products and services’ reach.   Disseminated via email, a monthly newsletter allows companies to provide consumers with useful information. Actually, a newsletter may include some of the same contents as the blog and social media networking site.

In the interim, website design is only one component of the online presence. Whether it’s a blog, social media networking or a newsletter, make sure each matches your website design.

Click on Internet marketing for  a no-obligation website design consultation.

Anyone, familiar with the lackluster templates on Twitter, is well acquainted with the 20 or so options, with custom color programming.

The proud retailer of high quality Crosley record players, Retrowonders.com, was in a need of an innovative marketing concept to establish its online brand presence. To interact with the target market, the St. Louis SEO company, the Net Impact designed a Twitter and Facebook page to fortify the brand’s online exposure and image.  Today, the company’s social media pages reflect Retrowonder’s nostalgic brand persona, stimulating interaction with their target market.

The King and Prince Beach and Golf Resort wanted to improve their guest experience by developing an active online community to share, and exchange photos and tweets. A Missouri-based web design company designed a Facebook and Twitter page, emblematic of the King and Prince’s resort Web site.  Each medium engages the target audience into an engaging dialogue. The outcome  affords an interactive enterprise, where past guests post vacation videos and photos, and future resort visitors participate in drawings, and online polls. 

A high end children’s furniture and accessory boutique needed to improve its exposure to targeted traffic, and simultaneously bolster its brand loyalty. The Net Impact developed a Facebook page, functioning as an informative decorating and design  portal, where the store plans to roll out how-to videos in 2010.

About your social media marketing pages:

• Is your company using social media networking to expose your brand to new business opportunities?

• Does your company have a distinctively designed Facebook and / or Twitter page? If so, share your link with us – add it to our comments area (below).

• Does your Facebook and Twitter page reflect the image of your company brand?

Click social media design, to read more…