Archive: Website Builders
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Nov 10, 2010
No CommentsLooking to Increase your ROI at Your Company’s Next Event?
Whether you are marketing at a trade show, regional conference or an informal “tweet up”, an important component of many companies’ marketing strategy is event marketing. When it comes to increasing conversions, event landing pages are an effective, yet sometimes overlooked tool by many marketers. A landing page is a webpage where users are sent...
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Jun 01, 2010
No CommentsGoogle Brings the Internet to Your Living Room
Google’s latest venture, Google TV, comes from the idea of “connected TV” – televisions that let people browse the Web for videos, news stories, video conferencing and music. Wondering how in the world to develop an App for Google TV? Google has released an initial web development guide to aid those interested in porting their Web or mobile...
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May 21, 2010
No CommentsUsing Social Media to Build an Online Community Around Your Brand
“A successful website in today’s society is defined as a site receiving as much traffic from social media as from search engines.” Does this shocking announcement from the Search Engine Strategies December 2009 Conference surprise you? Well, it shouldn’t. After all Mr. and Ms. Average Web User, the explosion of social media is your fault! ...
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Feb 22, 2010
No CommentsMissouri Web Applications Company Turns 20-Years Old
Celebrating 20 years of success, Unidev (Unified Development, Inc.) was not the company that it is today. Headquartered outside of St. Louis, in Chesterfield, the diversified IT company used to be headquartered in a moderate-sized office. Today, Unidev offers a complete suite of web applications, IT services, and is strategically partnered with the world’s most...
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Dec 30, 2009
No CommentsBest Web Design Year In Review
A review of Web design, web sites of...
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Aug 18, 2009
No CommentsWeb Design Tips: What is CSS and is it Feasible?
CSS is the acronym for cascading style sheet, a simple web design layout. What is CSS and is it a feasible web design idea? CSS or cascading style sheets are not a new web design format. If you are looking for a web designer to create your company web site, you’ve probably noticed that some...
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Aug 10, 2009
No CommentsIdentifying the Signs of Outdated Web Design
In real life, the old diner is nostalgic. Seventies rock music is classic. Retrospective furniture designed from the 1930s is dubbed “art deco.” However, on the Internet, there’s nothing endearing about an outmoded Web site. Outdated site design detracts from the marketing objective: sales and consumer retention. Most Internet users are familiar with “time warp...
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Aug 02, 2009
No CommentsSearch Engine Marketing (SEM) Parallels Baseball
The game, baseball is verisimilar to search engine marketing (SEM). Both necessitate a strategy. Each at bat is comparable to a pay-per-click campaign: The outcome of the “hit” (click) really matters. In this installment pertaining to the link between search engine marketing and baseball, we’re reviewing the importance of stats, statistics, or analytics. In Major...
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Jun 19, 2009
No CommentsIs the Online Ad Passé?
Quite often, small business owners scoff at the idea of advertising online via display ad. With the concerns of click fraud, and the prominent listings of popular brands, many equate the display ad with the print ad : passé. On the contrary, the display ad is an integral, results-driven marketing tool. As the refinement of...
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Apr 03, 2009
No CommentsBuilding a Website…..
Along with building a website, promoting it is essential. If a tree falls in the forest and no one is around to hear it, does it make a sound? If a website has a great purpose, but nobody knows its there, does it matter? The point is, if you don’t promote your website through search...
