Posts Tagged: Behavioral Targeting

• Aug 06, 2009

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  Behavioral Targeting – 5 Facts to Know

  Among search engine marketing (SEM) companies and experts, behavioral targeting (BT) is a hot topic. Since the recession, there has been a 24 percent climb in the utilization of the technology  (Forrester Research).  With an increasing number of pay-per-click (PPC) ads, behavioral targeting is outperforming the tradition PPC ad. More importantly, it is a powerful...