Posts Tagged: branding colors

• Aug 26, 2009

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  Web Design Tips: The Psyche of Color

  Color selection for the company Website is not limited to an organization’s branding colors.  Numerous research studies correlate colors with the human psyche. Most hues possess positive and negative qualities. In other words, the colors used to design a Website motivate site traffic behavior. Consider these color associations: Wholesomeness, transparency and innocence are the psychological...