Missouri Website Builders

Building an online community is a common goal for many brands. In order to do this successfully, visitors need to be able to do a few things when they visit your website in order to get involved in the process. One great way to enhance user experience is to integrate your social media feeds with your website. Social media integration keeps your website fresh, and allows for more visitor interaction.

Displaying your Twitter feed on your website is a wonderful way to show visitors real-time news and events. An attractive Twitter widget can encourage your website’s audience to follow you on Twitter, serving as an additional method for expanding your network. Furthermore, when designed right, a Twitter feed can improve the aesthetics of a website’s layout.

The Twitter Feed module in the Auctori content management system allows users to display their Tweets anywhere on their website. This module takes your most recent Tweets and displays them automatically within an easy to read list for your visiting users. Users have full control over their avatar, how many Tweets to display and even specific grammar settings.

• Display a customized number of Tweets
• Choose whether or not to show your Avatar
• Customizable your Avatar size
• Ability to specify a personalized title
• Styled to match your website for a seamless integration
• Control over past, present and link grammar

learn more about the Auctori web content management system at: www.auctori.com

Once upon a time, in the land of Facebook, there was such a thing as a ‘Fan’. Someone became a fan of a page when they clicked the ‘Become a Fan’ button on a particular fan page. A person had to be on your page to become a fan, but with recent changes to how Facebook allow people to connect with your page, a whole new world of opportunity has opened up.

Recently, Facebook created the Facebook. This button extends Facebook’s like feature to other sites on the web. If users are logged into their facebook account, then they can “like” or “recommend” a web page to all of their facebook friends as they are reading it from the site.

Facebook is the most popular social media network,  everyone from age 11 to 77 are on Facebook. Each user has a news feed where they see updates from their friends. The news feed shows the link their friends like, people their friend added, pages their friends became a fan of and much more. Now if a user has 410 facebook friends, and he clicks “like” on your post, then it will be shown to all of his 410 friends. This is the best free word of mouth advertising you can get. But this does not end here. It gets better. Lets say, Angela  likes a link from one site, and Randy also clicks like on that same link. Lauren who is a mutual friend of both Angela and Randy will see a text like:

Your Friends Angela and Randy liked The Net Impact’s  Link: Who Had the Assist to Your Conversion Goal?

The like feature  is powerful because not only create an excellent platform for word of mouth advertising, but by mentioning two friends liking this post Lauren is twice as likely to click like on your link. This button has the potential to  making your article go viral on facebook.

Find out more about coding and customize your Facebook Like button here.

“A successful website in today’s society is defined as a site receiving as much traffic from social media as from search engines.” Does this shocking announcement from the Search Engine Strategies December 2009 Conference surprise you? Well, it shouldn’t.  After all Mr. and Ms. Average Web User, the explosion of social media is your fault! 

You are one of the 400 million people on Facebook who spend spend 500 billion minutes per month on Facebook.  You are one of the 105 million plus people out there tweeting away.You are among the 2 billion visitors to YouTube daily. As a matter of fact … you spend almost as much time on social media as watching television!  You are even using social media while watching television!  Entertainment multitasking, is that “multi-taining?”

We are in the age of user-generated content.  Companies are quickly realizing they cannot avoid online consumers interacting with their brands online, yet this exchange is only minimally occurring through their company website.  Let’s face it; no one goes to your international B2B website to hang out with friends and share product opinions.  Your website visitors are not your pals.  With social media, however, they can be your “fans.”   If you want that to happen, go where your customers already choose to meet and develop ways to involve yourself appropriately.  Listen first; then engage them in conversation.  Remember that if you don’t listen to these voices and consider them your fans, you run the risk of making them foes.

So, if social media is here to stay (do you doubt that it is?), and if Facebook and Twitter can be relatively inexpensive, what does this mean for your firm’s very prestigious, costly and carefully managed website? Corporate websites represent legally required information, a powerbase for your brand andmarketing approach that social media sites usually cannot equal.  So, while the website is still the fundamental aspect of online branding, many businesses have greatly benefited by investing time (yes, it takes time) into using social media networks to go directly to where their consumers “meet by choice” each point of interaction having a unique “face” to the public.   Successful online marketers tend to think “one brand – many faces.” 

In conclusion, social media is important, very important, but without the anchor of your corporate website, your brand would be floating adrift on each new conversation current.  Social media continues to expand rapidly to new audiences by new applications.  The growth is driving online interactions everywhere at once.   But your brand, represented by your website, shouldn’t be going everywhere at once.  Remember that every photo you put up on Facebook, every message mashed into 140 characters on Twitter and every storytelling video posted on YouTube needs to be purposeful and must still reflect your company’s image and message.  Who knows?  The next link that drives the next big business deal to your website might just arise from a response to “What are you up to?”

Q: Over the last six-months, we’ve noticed that our competitors are engaging in social media. While we never planned to subscribe to Twitter or Facebook, we realize that it’s an inevitable catalyst for connecting with our target audience. Can you provide any website design tips for creating an engaging fan wall on Facebook?

Incorporating social media with the rest of your company’s  market strategy complements the overall online presence. The first step to creating an engaging Facebook page is to determine which place on the page you hope to capture visitors’ attention.

Next, select your photos and artwork wisely. A photo, logo or a piece of artwork that reflecting the brand is necessary to set Facebook page apart from your competitors. A promotional banner is an alternative to the logo or photo. Facebook accepts images as a large as 200 by 600 pixels. Include a photo large enough to assure visibility. Try to strike a fine balance between your company’s profile and photo without upstaging the rest of your fan page’s elements.

Page tabs are another website design tactic for giving the web page a distinctive personality or fan appeal. Facebook has a module application that is accessible via the FBML application. The feature enables anyone to replace those cookie cutter tabs with more engaging ones. The caveat is that the process requires a modicum of HTML editing knowledge.

Develop a strategy to incentivize your reader’s experience. Among hoards of Facebook pages, an alluring landing page is key to acquiring new fans and prospective clients. Aside from changing the tabs, an awe-inspiring welcome page, integrating some of the congruent features associated with the product’s website design, maintains brand continuity.

For precisely appointed website design for your organization’s Facebook page, The Net Impact provides social media design in accordance with your company brand. Simply dial 1-8-8-8-6-2-9-4-6-7-2.

Creating continuity across the entire Internet presence includes the Facebook wall and Twitter page. Since these social mediums nurture the client / customer relationship and experience, the presentation is just as important as a company’s Web site.

Anyone, familiar with the lackluster templates on Twitter, is well acquainted with the 20 or so options, with custom color programming.

The proud retailer of high quality Crosley record players, Retrowonders.com, was in a need of an innovative marketing concept to establish its online brand presence. To interact with the target market, the St. Louis SEO company, the Net Impact designed a Twitter and Facebook page to fortify the brand’s online exposure and image.  Today, the company’s social media pages reflect Retrowonder’s nostalgic brand persona, stimulating interaction with their target market.

The King and Prince Beach and Golf Resort wanted to improve their guest experience by developing an active online community to share, and exchange photos and tweets. A Missouri-based web design company designed a Facebook and Twitter page, emblematic of the King and Prince’s resort Web site.  Each medium engages the target audience into an engaging dialogue. The outcome  affords an interactive enterprise, where past guests post vacation videos and photos, and future resort visitors participate in drawings, and online polls. 

A high end children’s furniture and accessory boutique needed to improve its exposure to targeted traffic, and simultaneously bolster its brand loyalty. The Net Impact developed a Facebook page, functioning as an informative decorating and design  portal, where the store plans to roll out how-to videos in 2010.

About your social media marketing pages:

• Is your company using social media networking to expose your brand to new business opportunities?

• Does your company have a distinctively designed Facebook and / or Twitter page? If so, share your link with us – add it to our comments area (below).

• Does your Facebook and Twitter page reflect the image of your company brand?

Click social media design, to read more…