Wondering how in the world to develop an App for Google TV?

Google has released an initial web development guide to aid those interested in porting their Web or mobile applications to Google TV, the newly announced platform built on top of Google Chrome technology.

• Make it Simple: Identify the vital parts of your app before starting work, stick with one visible mode of navigation or one information hierarchy, make the primary action reachable in one click, avoid the temptation to use abstract icons, limit vertical scrolling, and preselect the user’s next action when you can.
• Get Navigation Right: Google TV users will often navigate with a directional pad, so the navigation model involves up, down, left, right and enter buttons and action. Make your app navigable with one hand.
• Design for TV screens, not Computer Screens: TVs have wider screens, so you should make UI elements slightly larger. Also, avoid highly saturated and very bright colors, and design for 1280×720 and 1920×1080 resolutions, including at least a 10% margin. Use pure white (#FFFFFF) sparingly.
• Pick the Right Fonts: Avoid lightweight fonts or those with very narrow or broad strokes. Use simply constructed sans serif fonts and apply anti aliasing to increase readability. Google TV currently supports only the Droid Sans and Droid Serif font families. If you want to use font embedding techniques to create a more customized appearance, you can, but this relies on Flash design, which will be slower.
• Make Onscreen Text Readable:
  • Limit each paragraph to no more than 90 words.
  • Break text into small chunks that can be read at a glance.
  • Keep line length at about five to seven words per line. Never go shorter than three or longer than 12.
  • Remember that light text on a dark background is slightly easier to read on TV (compared to dark text on a light background).
  • Target body text to be around 21pt on 720p and 28pt on 1080p.
  • Don’t use any text smaller than 18pt on 720p and 24pt on 1080p.
  • Add more leading (larger line spacing) for onscreen text than print text.
• Don’t Use Disruptive Sounds: By default, volume should be low. Make it simple to mute the app. Don’t make interactions dependent on audio cues.
• Use Flash Wisely: Google TV can play 720p and 1080p Flash videos. Use h.264 encoding, not h.263 or vp6. Avoid Flash banner or sidebar ads that include video. Only use one instance of the media player at a time. Be conscious of system memory.
• Be Conscious of Performance: Perceived performance is more important than actual performance for TV apps. Make sure the app never executes so much code that the runtime can’t frequently update the screen and gather user input. You may need to divide a task into parts to accomplish this.
• Use Bitmaps: Use bitmaps to optimize rendering.
• Watch Out for Tweening: Minimize the use of motion tweens to help content run faster. (Source - Read Write Web)

With Google TV, “television is no longer confined to showing just video” explains Salahuddin Choudhary, Google TV product manager, in a blog post. “It can be a photo slideshow viewer, a gaming console, a music player and much more.”

Web sites are not developed equally. From designer to web design firm, all have unique ethos. While some companies charge the going rate and provide ethical services, others outsource and inflate the cost. Nevertheless, many a web design firm draws on certain pre-constructed Web site features. This week the Missouri Web Site Builders assembled a list of questions for qualifying any web design firm.

Will your designers build the site from scratch or use a pre-constructed design?
Pre-designed websites can save the time involved in building a brand new site. Sites designed by template lack the distinctiveness of a customized Web site. Not to mention, they detract from building a unique, indelible brand identity. Prior to contacting a web designer, determine how important it is for you to have a distinctive site that no other company has. Also, be sure to obtain a cost analysis of the pre-constructed to the customized web site.

Which aspects of our company’s web development do you outsource?
Some web design companies do not do any of the design in-house. In fact, some companies outsource the design to students, companies based in India or the Philippines. Meanwhile, you’re paying an inflated rate.

Ask for an itemized assessment.
If you’re shopping around for a web site, request an itemized assessment of how much time and how much each service will cost to create your website. Remember to compare prices with other web design companies.

In the interim, obtain a comprehensive site bid / estimate by clicking on web design quote.

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