A unique online boutique, which vends organic and customizable apparel, needed to maximize their brand’s exposure to major search engine traffic. After working with a myriad of SEO firms, and not having any conclusive results, the e-retailer necessitated a proven design-focused, search engine marketing (SEM), strategy.

The Solution

A well-respected Missouri web site design company, The Net Impact evaluated the company’s e-catalog’s site analytics:

- Popularly viewed product inventory-photo pages
- Traffic patterns
- Site architecture
- Keyword research
- Website ADA compliance testing
- And other statistics

During the next phase of research, the design company reviewed the online retailer’s marketplace and even provided a competitive analysis report. Based on the findings, TNI created a strategy to enhance the company’s organic keyword traffic, with respect to Traffic Based Design™.

The Outcome
Today, the online clothier’s site analytics convey a story of increased site traffic, better conversions, and a viable social media network strategy, attracting more consumers. Read more details about this case study

Moral of the Case Study: The old adage, a picture tells a thousand words, exceeds accuracy on the Internet. As for analyzing which products sell, it’s a matter of reviewing a website’s statistics, tracking visitor behavior, investigating the competition — and of course developing web design destined for traffic.

Contact Missouri’s Web site builder for additional information about Traffic Based Design™.

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Driving Traffic To Your Website

On the small computer screen, the fixed width web page renders an endless pagination of horizontal scrolling. As the purpose of the Web page is to convert site traffic, the objective is lost in a ceaseless scrolling action.

On the mega monitor (17 inches or more), the fixed width inhibits viewer functionality. Thus, the Web site tends to be unusable. Since the window does not resize according to the end-user’s operating system, it hinders the end-users’ experience on the site.

The frozen pop-up is another web page design window hindrance. Forcing visitors to view a microscopic web page does not do much for converting visitors into prospects.  Any web page fashioned into a pop-up should enable the viewer to resize the window to suit visible functionality.

Is your Web site configured to accommodate all operating systems and browsers? Not knowing the answer to this question could be costing you new business.

Ensure that your site’s functionality accommodates all your site traffic.
Contact Missouri’s Web site builder for a site consultation.

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Web Page Width – How Wide Can A Web Page Be?